Track 1: Piano Activation Suite
Unleash the power of Composer, VX, ID, and more
Time:  9:00 -17:00; lunch provided

Ready to become a master of Piano? In this session you will learn how to effectively target the right audiences at the right moments in their journey. You will also learn how to understand what experiences are triggering on your site and why, how to enhance and customize your offer templates as well as increase your audience targeting by learning how to leverage DMP Segmentation. It doesn’t stop there, so be sure to join us for jam-packed day of learning the Piano Activation suite. Training will be held in English only.

• Define multiple actions in an experience: ShowOffer, ShowTemplate, and Run JS
  
  
• Set up an A/B split test in an experience
  
  
• Use the developer tools and debug mode to find the active experience, template, and offer on-site
  
  
• Know when to use Action Exclusivity and when not to
  
  
• Understand how C1x segments are populated and when to use them
  
  
• And much more!

Instructors

  Stuart Ashford
  SVP Client Delivery

  Marcelle Navazio
   Director, Global Training

Track 2: Piano Analytics: Beginner
Dive into the essentials of user insights
Time: 9:00 -17:00; lunch provided

Learn the basics of digital analytics with this introductory course designed for beginners just getting to know Piano Analytics. Discover the Explorer tool to quickly access the data you need, as we teach you the basics around core KPIs, privacy, and how to navigate our platform. This course builds upon the fundamentals and is ideal for beginners who only understand basic analytics terminology. Training will be held in English only.

• Gain familiarity with metrics, properties and tree structure
  
  
• Understand the primary KPIs
  
  
• Introduction to privacy and exemption
  
  
• Discover the main features in the Explorer tool including analyses, customisation and segmentation
  
  
• And much more!
  
  
  

Instructors

  Laure Bétaille

  Lead Analytics Consultant

  Matthias Reiser

  Senior Analytics Consultant

Track 3: Piano Analytics: Advanced
Elevate your analytics knowledge
Time:  9:00 -17:00; lunch provided

This advanced, yet practical training will empower you to become an expert in Analytics. We’ll cover topics that will help you improve and optimize the performance of your video, audio, and other types of media content. We'll also explain how to identify areas to improve your e-commerce site performance. Learn more about features like our AV Insights and Sales Insights which will help you optimize your content and improve conversion rates. Training will be held in English only.

• Master the Data Query tool in order to create your own data templates and export them
  
  
• Acquire an excellent understanding of the segmentation tool
  
  
• Learn to create custom metrics corresponding to your own KPIs
  
  
• Create and use segments and cohorts to analyse your site traffic in more detail
  
  
• Create and modify complex export templates integrating segments, metrics and custom variables
  
  
• Add custom metrics based on operations between different existing metrics and/or segments
  
  
• Learn how to use our API to create automated reporting
  
  
• And much more!

Instructors

 Charbel AbouYounes
  Digital Analytics Consultant

  Farah Chaari
   Digital Analytics Consultant